• Website
  • 2015

IMAN Full Website

Client: IMAN Australian Health Plans

Employer: nib Health Funds

URL: www.iman.com.au

Project Objective

Redesign the IMAN website to enchance the look and usability.

Design Activities

Discovery Workshop

Starting with the discovery workshop we worked closely with Klosters to understand their customers, what their goals were for the project and what they wanted to achieve.

Rapid Sketching

We started by defining all of the different content blocks we needed. This allowed us to rapidly try different layoutsand content blocks quickly and re order them.


From the user flow exercise we began prototyping using Balsamiq to develop high-level wireframes for the whole site.


We conducted several User Testing sessions during the prototyping stage to ensure that the designs we're clearly understood and useable.

Based on the User Testing findings, we made several refinements to our designs, approach and content.

Visual Design

Using Photoshop I produced the User Interface extending the existing brand to suit mobile and desktop interfaces.